However, most diamonds are not as beautiful as they could be. The term "ideal" is widely used today when referring to a diamond.
The ad say's "come in and see why our ideal-cut diamond is....."
Come in and let us show you what an Ideal-cut diamond is, and why there is only one true Ideal-cut diamond. It is not a store or national brand, but a narrow set of proportions, together with a measure of the light performance of the diamond. We'll help you understand what the World's most beautiful diamond is made of! There is a difference.
We specialize in selling IDEAL-CUT diamonds. IDEAL-CUT diamonds are the world's most beautiful! All diamonds have some brilliance, but an ideal-cut will offer the maximum balance of brilliance, sparkle and fire.
When a diamond is cut even slightly too deep or too shallow (as is most often the case), light "leaks" out of the bottom of the diamond instead of reflecting back at you. This explains why some diamonds are so much more brilliant than others.
- The Forgotten C - A Cut Above All Others
The Forgotten C... Cut
What is Ideal Cut
How is an Ideal Cut different from other diamonds?
Understanding Flouescence in Diamonds
‘Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency, said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no systematic differences in color or transparency with fluorescence.
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.s.
The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study. This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.
The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry.
Please visit www.heartsandarrows.com for more information, or stop in to see these magnificent diamonds.